Studio notebook
A hypothesis, the single variable you changed, the dates it ran, and what you learned.
Adding a short serif text overlay lifts saves on Home & Living pins by 15%.
Variable: Title overlay on the image
Result: Save rate moved from 6.7% to 9.1% across eight paired pins.
Learning: Overlays work when the copy names a room; generic quotes did nothing.
Idea Pins hold attention longer and beat carousels on outbound clicks.
Variable: Pin format for the same itinerary content
Result: Carousels drove 5.8% CTR against 4.1% for Idea Pins.
Learning: Clickable destinations matter more than dwell time for travel content.
Morning posts reach the commute scroll and gain more first-day impressions.
Variable: Time of day posted
Result: pending
Learning: not yet written